Are you overwhelmed by the idea of marketing your book?
You wrote the book. You have the launch date. You’ve heard that authors need to do their own marketing. But you aren’t a marketer, and you don’t know how to market your book effectively.
We’ve got you—How to Launch Your Book is your step-by-step guide to marketing your non-fiction book with confidence.
You bring the enthusiasm.
We packed the guidebook.
Marketing doesn’t have to be scary.
Step-by-step instructions will guide you through the marketing process from start to finish. We’ll start off by setting a strong foundation for your marketing and end with a month-by-month checklist of what to do as you count down to launch day.
In between, we’ll hit things like:
- tips for creating a strong social media presence
- the prep work that will make the marketing easy
- how to use your email list (or how to start one)
- and more!
Whether you are working with a marketing team or tackling your marketing solo, How to Launch Your Book will give you a plan to take you from overwhelmed by to-do lists and unsure about what to say to a confident author who is ready to share your book with the world.
“Marketing a book requires so many steps and skills (often new skills) that it can be intimidating to know where to start. The How to Launch Your Book download provides a solid foundation to get even first-time authors off on the right track. The true magic happens in the one-on-one consultation with Laura, though. I came in with general ideas and large-scale questions and left with a clear plan.”
Caitlin Estes
HOW TO LAUNCH YOUR BOOK
YOUR STEP-BY-STEP GUIDE
A step-by-step downloadable guide with videos:
$249
A step-by-step downloadable guide with videos plus a 1-hour live consultation:
$499
A step-by-step downloadable guide with videos plus a 1-hour live consultation and 10 follow-up email check-ins:
Pricing starts at $2,499.
Contact us for your custom quote.
“Marketing my book felt like this giant puzzle that I couldn’t solve. Not only did I not know where all the pieces went, but I feared I didn’t even know what the pieces were. How To Launch Your Book took this massive undertaking and broke it down into a systematic, actionable framework that I could follow from start to finish.”
Jon Jorgenson
FAQs
Is this designed for fiction or non-fiction books?
How to Launch Your Book is designed to help you launch your non-fiction book with confidence.
How much time will this take?
How to Launch Your Book is designed to guide you starting 9-12 months out from your publication day and extending all the way through to your book’s release date. It consists of eight modules, and each module is predicted to take 2.5 hours or less.
What is the difference between packages?
We offer three packages: basic, premium, and deluxe.
The basic package includes the How to Launch Your Book PDF download, with videos to walk you through the book launch process.
The premium package includes the How to Launch Your Book PDF download and videos, plus a one-hour consultation with Alive’s in-house marketing expert over Zoom. Before the consultation, you’ll share some information about your book and your marketing pain points in order to maximize your time on the call. After the consultation, you’ll get a follow up email with some “quick win” recommendations.
Deluxe: The deluxe package includes the How to Launch Your Book download, videos, one-hour consultation, and ten customized follow-up check-ins via email, where you can ask additional questions and get targeted ideas and guidance for your marketing process.
If I buy the premium or deluxe package, how soon should I book my consultation?
We recommend booking your consultation 9–12 months out from your publication date. Before your consultation, it’s helpful to have reviewed the entirety of the How to Launch Your Book download. This will enable you to see what kind of questions you have and what you think your biggest pain points will be.
Consultations need to be booked at least 72 hours ahead of time, and when you book your consultation, you’ll get a pre-call form to fill out. Please fill this out as soon as possible so that we can prepare ahead of time to make the best use of your time on the call.
If you are closer to your launch date, that’s okay—a consultation will still help you maximize your marketing efforts between now and your publication date!
Is this for traditionally published or self-published authors?
Both! How to Launch Your Book is designed to work either alongside a traditional marketing plan or to help a self-published author design their plan from scratch.
Most traditionally published authors will get a marketing plan from their publisher, but it often feels daunting. Authors who feel overwhelmed by the marketing plans provided by their teams will find that How to Launch a Book makes the plan feel more approachable and manageable.
Self-published authors who don’t know where to start will find a step-by-step guide to everything they need to design their own marketing plan.
Does purchasing the workbook or a consulting call give me a chance at representation from Alive Literary?
Purchasing How to Launch Your Book or a consultation is not an offer of representation, nor does it mean that an agent from Alive will request your submission. How to Launch Your Book is separate from the services of our literary agents.
Why should I choose
How to Launch Your Book?
How to Launch Your Book is brought to you by Alive Literary Agency, the most accomplished faith-based literary agency around. With over eighty years of combined publishing experience, the team at Alive is deeply familiar with the key people, trends, and secrets in a rapidly changing industry. How to Launch Your Book combines the team’s wisdom from launching hundreds of books into one accessible guide. With step-by-step instructions, video walkthroughs, and a clear timeline, you’ll be able to stop wondering what kind of marketing you should be doing and, instead, focus your energy on launching your book well.
You can learn more about Alive Literary Agency here.
Purchasing How to Launch Your Book or a consultation is not an offer of literary representation.