You want to market
your book well…
- But you feel overwhelmed by coming up with a marketing plan
- But you don’t feel confident in your marketing skills
- But your to-do list is already so long you don’t know how you’ll fit in anything else
That’s why we made a guide that walks you through every step of the process, so you can spend more time on what you love: writing.
You bring the enthusiasm.
We packed the guidebook.
What you’ll walk away with:
- A guide for doing the prep work that makes the actual marketing easy (and effective)
- A launch framework that will help you create an organized, effective marketing strategy
- Checklists for auditing and refining your social presence and email list
- A solid elevator pitch and profile of your ideal reader
- Suggestions for your social content and email list
- A month-by-month guide of what to do when
- 8 modules with written exercises to work through and video explanations throughout
“Marketing a book requires so many steps and skills (often new skills) that it can be intimidating to know where to start. The How to Launch Your Book download provides a solid foundation to get even first-time authors off on the right track. The true magic happens in the one-on-one consultation with Laura, though. I came in with general ideas and large-scale questions and left with a clear plan.”
Caitlin Estes
This is for you if:
- You have a non-fiction book coming out in the next 6–12 months
- You want guidance throughout the entire marketing process
- You feel overwhelmed by figuring out what needs to be done before launch day
- You are willing to put in the work to make your book successful
We can’t promise bestseller status. But we can give you a guide, based on hundreds of successful launches, that will walk you through every step of the launch process.
Imagine looking back on your book launch and…
- Feeling a sense of satisfaction because you gave it all you could
- Seeing how much your confidence has increased when it comes to sharing your work
- Knowing you’ve put a strong foundation in place to help you continue to build your audience and market your book(s) in the future
If that sounds like the launch you want, the framework is ready for you. Get started now!
HOW TO LAUNCH YOUR BOOK
YOUR STEP-BY-STEP GUIDE
A step-by-step downloadable guide with videos:
$99
A step-by-step downloadable guide with videos plus a 1-hour live consultation:
$349
A step-by-step downloadable guide with videos plus a 1-hour live consultation and 10 follow-up email check-ins:
Pricing starts at $2,499.
Contact us for your custom quote.
“Marketing my book felt like this giant puzzle that I couldn’t solve. Not only did I not know where all the pieces went, but I feared I didn’t even know what the pieces were. How To Launch Your Book took this massive undertaking and broke it down into a systematic, actionable framework that I could follow from start to finish.”
Jon Jorgenson
FAQs
Is this designed for fiction or nonfiction books?
How to Launch Your Book is designed to help you launch your nonfiction book with confidence.
How much time will this take?
How to Launch Your Book is designed to guide you starting 9-12 months out from your publication day and extending all the way through to your book’s release date. It consists of eight modules, and each module is predicted to take 2.5 hours or less.
What is the difference between packages?
We offer three packages: basic, premium, and deluxe.
The basic package includes the How to Launch Your Book PDF download, with videos to walk you through the book launch process.
The premium package includes the How to Launch Your Book PDF download and videos, plus a one-hour consultation with Alive’s in-house marketing expert over Zoom. Before the consultation, you’ll share some information about your book and your marketing pain points in order to maximize your time on the call. After the consultation, you’ll get a follow up email with some “quick win” recommendations.
Deluxe: The deluxe package includes the How to Launch Your Book download, videos, one-hour consultation, and ten customized follow-up check-ins via email, where you can ask additional questions and get targeted ideas and guidance for your marketing process.
If I buy the premium or deluxe package, how soon should I book my consultation?
We recommend booking your consultation 9–12 months out from your publication date. Before your consultation, it’s helpful to have reviewed the entirety of the How to Launch Your Book download. This will enable you to see what kind of questions you have and what you think your biggest pain points will be.
Consultations need to be booked at least 72 hours ahead of time, and when you book your consultation, you’ll get a pre-call form to fill out. Please fill this out as soon as possible so that we can prepare ahead of time to make the best use of your time on the call.
If you are closer to your launch date, that’s okay—a consultation will still help you maximize your marketing efforts between now and your publication date!
Is this for traditionally published or self-published authors?
Both! How to Launch Your Book is designed to work either alongside a traditional marketing plan or to help a self-published author design their plan from scratch.
Most traditionally published authors will get a marketing plan from their publisher, but it often feels daunting. Authors who feel overwhelmed by the marketing plans provided by their teams will find that How to Launch a Book makes the plan feel more approachable and manageable.
Self-published authors who don’t know where to start will find a step-by-step guide to everything they need to design their own marketing plan.
Does purchasing the workbook or a consulting call give me a chance at representation from Alive Literary?
Purchasing How to Launch Your Book or a consultation is not an offer of representation, nor does it mean that an agent from Alive will request your submission. How to Launch Your Book is separate from the services of our literary agents.
Why should I choose
How to Launch Your Book?
How to Launch Your Book is brought to you by Alive Literary Agency, the most accomplished faith-based literary agency around. With over eighty years of combined publishing experience, the team at Alive is deeply familiar with the key people, trends, and secrets in a rapidly changing industry. How to Launch Your Book combines the team’s wisdom from launching hundreds of books into one accessible guide. With step-by-step instructions, video walkthroughs, and a clear timeline, you’ll be able to stop wondering what kind of marketing you should be doing and, instead, focus your energy on launching your book well.
You can learn more about Alive Literary Agency here.
Purchasing How to Launch Your Book or a consultation is not an offer of literary representation.